Deep linking provides a means of optimizing the information extracted from existing third-party websites in general, and from search applications in particular. Various means of deep linking are introduced such as URL editing, using search forms, and placing a man in the middle. These are the very techniques that are used by many of the tools on the One-Step website.

Then the tables are turned and methods of blocking others from deep linking to your website are described. The legalities of deep linking are also discussed.

The purpose is not to make you an expert at improving other people's websites. Rather it is to expose you to the techniques that were used on the One-Step website and give you a better appreciation for what is there and how to use it. As such, no knowledge of webpage programming is required. However, if you have such knowledge you will be able to apply the ideas presented here yourself.